Aqualife – (official representative of Kinetico Water Systems) – is well known in New York, as one of the leaders of business in a Russian-speaking community. Being engaged in providing ecologically clear water to New York metropolitan area citizens, they solve important social problems, such as water-issues and health issues. Aqualife has more than 30,000 satisfied customers using their services and progress of the company continues to grow.
But the constantly increasing number of clients, and also new requirements to the business, forced Aqualife to look for innovative solutions. At a certain stage of growth, Aqualife was in need for an improved telephony system to help with communication with clients as well as communication among employees.
Business challenges to AquaLife
Aqualife decided to reconsider their telecommunication business strategy from a new point of view. Aqualife reviewed optimization and automation options in order to improve communication with clients, and also to lessen communication expenses.
Another concern of Aqualife’s was the constant mobility of employees. There was a need to provide mobility in communications with employees out of the office.
AquaLife business technology solution
Aqualife considered offers from various suppliers, but they chose STP VOICE, the telecommunications system integrator from Staten Island, NY.
Aqualife’s new telephone system is completely automated, arranging and holding incoming calls of clients, using system multilingual Interactive Voice Response (IVR), saving records of all conversations and left messages. It also Provides interaction with employees out of the office and has a built-in disaster recovery system, which completely proved itself during Hurricane Sandy in 2012, when thousands of companies and citizens of NY stayed for weeks without communication. During that dramatic time Aqualife managed to support their clients in hard times, thanks to services from STP.
Now we can say with confidence that with the help of innovative solutions from STP, Aqualife completely succeeded in integrating a new system of telephony. Though successful progress is made through many avenues, STP offered the integration of telecommunication channels with CRM to strengthen relationships with existing customers and build new relationships with prospective clients at Aqualife.
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