CRM – Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
Managing customer relationships, today, is one of the most challenging tasks faced by organizations. And, this is particularly true for companies which are rapidly expanding and have to deal with thousands of clients & customers. In such a scenario, if there isn’t a CRM application, then it can be quite frustrating for businesses to manage such a large chunk of customer information and data. This is where open source software such as SugarCRM can prove to be quite handy & useful. As a business owner you might be thinking Why SugarCRM and not other crm applications. Well, there are countless reasons to choose SugarCRM, which are discussed as under.